Strategic thinking. Dynamic
Design.

Creative direction, on call

Flexible creative direction and design support across branding, motion, and editorial design. I take static, dated visuals and bring them to life for social, motion, and everywhere your brand shows up.

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Branding

ÁITIÚIL needed a brand that reflected its Connemara roots while feeling current and welcoming. I designed
a timeless identity that balances craft with modern Irish design.

ÁITIÚIL

Read case study
Read case study
Animated Virenta logo with tagline, that says Built on Soil. Rooted in data.

A speculative visual identity for Virenta, crafted to convey authority, ambition, and credibility across soil carbon intelligence and regenerative agriculture.

VIRENTA

Read case study
A digital illustration of a smartphone with a rocket launching from it, with upward-trending bar graphs and geometric shapes in the background. Part of a magazine or report page discussing online marketing.
A digital illustration of a smartphone with a rocket launching from it, with upward-trending bar graphs and geometric shapes in the background. Part of a magazine or report page discussing online marketing.

Editorial

Feisty Type Studio is built on almost two decades of newspaper and magazine design, including some of Ireland's biggest titles. That newsroom background shapes an editorial design approach that's fast, disciplined and built to hold a reader's attention. From magazine features to a brand's long-form content, every project gets the same newsroom instincts: pacing, hierarchy and visual storytelling.

A person holding a smartphone with icons representing digital marketing concepts overlayed, such as cloud upload, search, video, social media, email, and web browsing.

More editorial examples available on request.

How I can support your team

I work as an extension of your team, providing senior design thinking, reliable execution, and clear systems across brand, digital, and content.

  • Clear brands. Built to scale.
    Every company needs more than a logo. You need a system that holds up across digital, marketing, and motion.

    Includes

    • Brand identity – develop the perfect identity for your brand

    • Brand revamp – refresh and enhance out-of-date or underdeveloped brands

    • Typography-led visual systems

    • Colour, layout, and hierarchy rules

    • Digital-first brand guidelines

    • Digital marketing assets

    • Brands that work as hard in print as they do on screen

    Best for

    • Startups gearing up to grow

    • Companies realigning their brand

    • Teams who've had it with inconsistency

    Outcome
    A brand that's confident, easy to use, and ready to work across every channel.

  • Built for marketing teams who care about results, not just good looks.

    Includes

    • Campaign visual direction

    • Paid ad creative

    • Landing page design and variants

    • Visual consistency across every channel

    • Tidy files and clear guidelines your team can actually use: no digging, no guesswork, no wasted hours

    Best for

    • Marketing teams under pressure’

    • Campaigns that need momentum

    • Brands running paid media

    Outcome
    Design that pulls its weight across growth, testing, and iteration.

  • Fractional / overflow design support
    Senior design support, without the hire.
    Embedded design thinking for busy teams that need reliability, speed, and structure.

    Includes

    • Ongoing design support

    • Overflow for studios and agencies

    • Marketing design for in-house teams

    • Short or long-term engagements

    Best for

    • Agencies at capacity

    • Stretched marketing teams

    • Founders who need design handled, properly

    What to expect
    Calm, dependable design support that just… works.

Who we work with

  • When you're at capacity, or just need a senior pair of eyes.
    Feisty Type Studio supports agencies with overflow and embedded design, slotting neatly into your existing team and workflow. We’re used to moving fast, respecting the creative direction, and delivering work that holds up under pressure, all without adding friction.

    Typical needs

    • Overflow design support

    • Campaign and pitch work

    • System clean-up and consistency

    • Senior execution, no hand-holding required

  • For in-house teams juggling roadmaps, launches, and constant

    Typical needs

    • Marketing and product-adjacent design

    • Campaign and launch assets

    • Design systems and components

  • I work with founders who want their brand and website to spell out exactly what they do, who it's for, and why it matters. Together we build design systems that grow with the business, instead of starting over every six months.

    Typical needs

    • Brand foundations or refreshes

    • Marketing websites and landing pages

    • Clear positioning through design

    • Assets that won't fall apart as you scale

FAQ

  • How much does a brand identity cost in Ireland?
    Branding projects can cost tens of thousands of euro in Ireland, and are often priced far out of the reach of new and growing businesses. Feisty Type is committed to making excellent brand design accessible to all levels of businesses, with a range of affordable packages. There’s something to suit every budget – from small businesses getting started in the market, to busy established organisations who need to scale up production of design assets. And Feisty Type is fully transparent about what you get for each package level – no hidden account manager costs. Feisty Type offers three tiers:

    Startup Spark from €2,200,
    The Launchpad from €5,200
    The Works from €9,500.

    What's the difference between a logo and a brand identity?
    A logo is a single mark. A brand identity is the full system around it: logo, colour palette, typography, layout rules, guidelines, and the assets that keep everything consistent across print and digital.

    Do you offer freelance or fractional design support?
    Yes! Feisty Type provides ongoing fractional design support on a monthly rolling basis, with a day rate starting from €400, for businesses that need senior design help without hiring in-house.

    How long does a brand identity project take?
    A starter brand identity takes 2 to 3 weeks, a complete package 4 to 6 weeks, and a full brand and social system 7 to 9 weeks, depending on feedback and scope.

    Where is Feisty Type based?
    Feisty Type is a design studio based in Dublin, Ireland, working with clients locally and remotely.

    What does "taking a brand from static to digital" mean? It means evolving a brand built for print or static use into a full digital-ready system: logos that animate, layouts that adapt across platforms, and assets designed to move, transition and tell a story over time on websites, social media and video.

    How is fractional design different from freelancing? A freelancer is typically briefed per task: they deliver the files and move on. A fractional designer is embedded in your team on an ongoing basis, takes responsibility for the brand's consistency, manages design projects, and acts like an in-house senior designer at a fraction of the commitment.

How we approach our projects

01

First we take the time to understand what makes your brand tick, then build everything else on that.

Discovery & strategy

Mood boards, sharp creative thinking, and a visual direction that knows exactly where it's going. No guesswork, no fluff.

Brand direction

02

This is where the strategy stops being a plan and turns into something you'll actually want to show off.

Design & development

03

04

We tweak, push, and fuss over the details until it's exactly where it needs to be.

Refinement & review

your brand goes out and does its thing. Need ongoing support? We offer that too.

Launch

05

Starting from scratch, ready for a refresh, or after a safe pair of hands? We've got you.

Get started

06

Let’s chat

We hired Paula Dallaghan to produce motion graphics and colour-grade a professional video for Palus Demos, a major EU-funded project. She delivered excellent work in both areas, and went further — flagging glitches and flow issues that hugely improved the final video. She's an easy, responsive collaborator, and we'll be hiring her again.

Testimonials

— Peter McGuire, account manager
at Palus Demos

I've trusted Paula with the graphic design needs for two of my separate businesses over the years. She handled everything from our logo design and brand building to marketing material and social media graphics. I've always found Paula incredibly easy to work with, highly professional, and an excellent communicator.

Communication is always seamless, prompt, and collaborative. She listens to what you need, brings her own creative input, and delivers, making the whole process easy and straightforward. Paula is reliable and creative, and I highly recommend working with her.

— Aoife Flaherty, founder Aitiuil

We had the opportunity to work with Paula @ Feisty Type Studio to create guestbooks for our 5 properties. It was an excellent experience from start to finish. Paula had great ideas about how to design and layout our books. She was able to advise on how best to highlight our brand, and she devised brand guidelines that we will follow now for all our print going forward. Paula was quick, efficient, thoughtful, and thorough. We will certainly be working with her again and wouldn't hesitate to recommend her work to anyone looking for a great designer!

— Jenny Headen, owner of Sheepwalk Guesthouses