Strategic thinking. Dynamic
Design.
Brands that don't just sit there
Feisty Type is a Dublin design studio that takes static brands and makes them digital-ready, built for motion, social, and every screen they'll live on.
Branding
ÁITIÚIL
ÁITIÚIL is a local grocery store in Barna. The founder wanted a brand that reflects its Connemara roots while staying warm and contemporary. We created a timeless identity that balances craft with modern Irish design, helping ÁITIÚIL earn its place in village life.
Virenta needed a brand identity
that could communicate technical authority and environmental ambition in equal measure. We developed a visual system that positions Virenta as a trusted
leader in soil carbon intelligence and regenerative agriculture.
VIRENTA
Editorial
More editorial examples available on request
01
Discovery & Strategy
First we figure out what makes your brand tick, warts and all, then build everything else on that.
02
Brand Direction
Mood boards, sharp creative thinking, and a visual direction that knows exactly where it's going. No guesswork, no fluff.
03
Design & Development
This is where the strategy stops being a plan and turns into something you'll actually want to show off.
04
Refinement & Review
We tweak, push, and fuss over the details until it's exactly where it needs to be.
05
Launch
Your brand goes out and does its thing, and I stick around with steady support whenever you need a hand.
06
Get started
Starting from scratch, fancy a refresh, or just want someone who knows their stuff in your corner?
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Clear brands. Built to scale.
For companies that need more than a logo. You need a system that holds up across digital, marketing, and motion.Includes
Brand identity and revamps
Typography-led visual systems
Colour, layout, and hierarchy rules
Digital-first brand guidelines
Digital marketing assets
Brands that work as hard in print as they do on screen
Best for
Startups gearing up to grow
Companies realigning their brand
Teams who've had it with inconsistency
Outcome
A brand that's confident, easy to use, and ready to work across every channel. -
Built for marketing teams who care about results, not just good looks.
Includes
Campaign visual direction
Paid ad creative
Landing page design and variants
Visual consistency across every channel
Best for
Marketing teams under the pump
Campaigns that need momentum
Brands running paid media
Outcome
Design that pulls its weight across growth, testing, and iteration. -
Fractional / Overflow Design Support
Senior design support, without the hire.
Embedded design thinking for busy teams that need reliability, speed, and structure.Includes
Ongoing design support
Overflow for studios and agencies
Marketing design for in-house teams
Short or long-term engagements
Best for
Agencies at capacity
Stretched marketing teams
Founders who need design handled, properly
What to expect
Calm, dependable design support that just… works.
How I can support your team
We work as an extension of your team, providing senior design thinking, reliable execution, and clear systems across brand, digital, and content.
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When you're at capacity, or just need a senior pair of eyes.
Feisty Type Studio supports agencies with overflow and embedded design, slotting neatly into your existing team and workflow. I'm used to moving fast, respecting the creative direction, and delivering work that holds up under pressure, all without adding friction.Typical needs
Overflow design support
Campaign and pitch work
System clean-up and consistency
Senior execution, no hand-holding required
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For in-house teams juggling roadmaps, launches, and constant
Typical needs
Marketing and product-adjacent design
Campaign and launch assets
Design systems and components
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I work with founders who want their brand and website to spell out exactly what they do, who it's for, and why it matters. Together we build design systems that grow with the business, instead of starting over every six months.
Typical needs
Brand foundations or refreshes
Marketing websites and landing pages
Clear positioning through design
Assets that won't fall apart as you scale
Who we work with
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How much does a brand identity cost in Ireland? A professional brand identity in Ireland typically ranges from around €2,200 for a starter package to €13,500 for a full identity and social system. Feisty Type offers three tiers: Startup Spark from €2,200, The Launchpad from €5,200, and The Works from €9,500.
What's the difference between a logo and a brand identity? A logo is a single mark. A brand identity is the full system around it: logo, colour palette, typography, layout rules, guidelines, and the assets that keep everything consistent across print and digital.
Do you offer freelance or fractional design support? Yes. Feisty Type provides ongoing fractional design support on a monthly rolling basis, with a day rate starting from €400, for businesses that need senior design help without hiring in-house.
How long does a brand identity project take? A starter brand identity takes 2 to 3 weeks, a complete package 4 to 6 weeks, and a full brand and social system 7 to 9 weeks, depending on feedback and scope.
Where is Feisty Type based? Feisty Type is a one-woman design studio based in Galway, Ireland, working with clients locally and remotely.
FAQ
Testimonials
I've trusted Paula with the graphic design needs for two of my separate businesses over the years. She handled everything from our logo design and brand building to marketing material and social media graphics. I've always found Paula incredibly easy to work with, highly professional, and an excellent communicator. Communication is always seamless, prompt, and collaborative. She listens to what you need, brings her own creative input, and delivers, making the whole process easy and straightforward. Paula is reliable and creative, and I highly recommend working with her.
—Aoife, founder Aitiuil
We had the opportunity to work with Paula @ Feisty Type Studio to create guestbooks for our 5 properties. It was an excellent experience from start to finish. Paula had great ideas about how to design and layout our books. She was able to advise on how best to highlight our brand, and she devised brand guidelines that we will follow now for all our print going forward. Paula was quick, efficient, thoughtful, and thorough. We will certainly be working with her again and wouldn't hesitate to recommend her work to anyone looking for a great designer!
— Jenny Headen, owner of Sheepwalk Guesthouses
We hired Paula Dallaghan to produce motion graphics and colour-grade a professional video for Palus Demos, a major EU-funded project. She delivered excellent work in both areas, and went further — flagging glitches and flow issues that hugely improved the final video. She's an easy, responsive collaborator, and we'll be hiring her again.
—Peter McGuire, account manager at PalusDemos
Let’s Work Together
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.